BEAM CLUB

New Skin Campaign

A campaign to relaunch Thailand’s most-happening nightlife brand. 

#Promos

#SocialContent

 +Brief

Promote the relaunch with a content series highlighting the new BEAM experience. 

+Strategy

BEAM is the most popular destination in Thonglor. After undergoing a complete redesign with Snarkitecture, bringing more communal elements to the immersive experience and kinetic dance floor. 

Our content strategy to promote the relaunch was to produce a series of content over three months to reach different goals ranging from initial awareness to education and finally driving ticket sales.

beamparty2.PNG
 

+Solution

Firstly, we created a musically-driven promo film teasing the new architectural elements, renovation, drink menu, and merchandise of the new Beam in the lead up to the launch event with Snakehips. 

Bangkok’s most-happening nightclub BEAM has returned with new skin by New York-based design firm Snarkitecture and melted disco balls installation created by New York-based art collective Rotganzen. The relaunch party featured the British electronic duo - Snakehips. Director: Arjarn Jin Producer: Heather Kong Production & Post-production: TSESER www.beamclub.com
 

To support that, we produced three micro-documentaries to explore the experience and culture at BEAM. The series features Ben Porto of Snarkitecture on interior design; AV legend of Fabric fame, Dave Parry, on audio visual design; and Rotterdam and New-York based art collective Rotganzen on art installations.

Beam asked us to make a short documentary series about the design and creation of the Beam club experience. The series features Ben Porto of Snarkitecture on interior design; AV legend of Fabric fame, Dave Parry, on audio visual design; and Rotterdam and New-York based art collective Rotganzen on art installations for 72 Courtyard and Beam. Credits Director: Arjarn Jin Producer: Heather Jin Production: TSESER Cinematography: Arjarn Jin Edit: TSESER Color Grading: TSESER
Beam asked us to make a short documentary series about the design and creation of the Beam club experience. The series features Ben Porto of Snarkitecture on interior design; AV legend of Fabric fame, Dave Parry, on audio visual design; and Rotterdam and New-York based art collective Rotganzen on art installations for 72 Courtyard and Beam. Credits Director: Arjarn Jin Producer: Heather Jin Production: TSESER Cinematography: Arjarn Jin Edit: TSESER Color Grading: TSESER
Beam asked us to make a short documentary series about the design and creation of the Beam club experience. The series features Ben Porto of Snarkitecture on interior design; AV legend of Fabric fame, Dave Parry, on audio visual design; and Rotterdam and New-York based art collective Rotganzen on art installations for 72 Courtyard and Beam. Credits Director: Arjarn Jin Producer: Heather Jin Production: TSESER Cinematography: Arjarn Jin Edit: TSESER Color Grading: TSESER
 

Following this phase, we created film content for BEAMFest, a 3-day music festival to fully launch the new Beam with daily recap films to drive ticket sales and a full festival film afterwards. 

BEAMFEST is a 3-day, all-out music, culture and food festival in the heart of Bangkok with headlining DJs and musicians, Hot Since 82, Busy P, and Madeityo. We produced the films from shoot to edit to delivery within 12 hours each day in order to promote the next day's events and to help drive ticket sales across Beam's social platforms. The campaign finished off with a full recap film of the 3 days. For more info and enquiries: www.tseser.world

BEAM FEST Event Film

Director: Arjarn Jin

Producer: Heather Kong

Production & Post-production: TSESER

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