Comscore x Campaign Asia

Ad Fraud PSA

An urgent message about the rise of ad fraud.

 

Comscore, a media measurement and analytics company produced an in-depth white-paper on advertising fraud. To help raise awareness in the marketing industry, we created an attention-grabbing explainer video and a series of infographics that got the whole industry talking and sharing the content published on industry press site, Campaign Asia-Pacific.

 Ad Fraud: What You Need To Know About The 7 Billion Dollar Problem

Director: Arjarn Jin

Animation: Adrian Peter Tse

Script & Story Writer: Adrian Peter Tse

Production & Post-production: TSESER

Full article: Ad FRAUD: what you need to know about the 7 billion dollar problem

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