Converse x Siam Discovery
FUTURE LAB
Inviting Bangkok shoppers to create their own Converse sneakers.
#BrandStories
#SocialContents
#PRActivation
#InfluencerContents
+Brief
How can we drive people to Converse’s sneaker co-creation experience in the heart of Bangkok’s most populated shopping district?
+Strategy
Sneaker culture has gone mainstream and limited-editions are all the rage. But how often do you get to create your own custom sneakers? Following the “Hyperpersonalized” concept from Converse and progressive retailer Siam Discovery, our strategy was to create online films and creative assets to raise awareness, educate and then inspire target groups to visit the physical destination over the two-month period.
+Solution
We enlisted streetwear influencers, artists and designers featured at Future Lab to tell us about their experience, demystifying the creative process and featuring designs made in collaboration with customers. We created a combination of highly-visual, bite-sized content ranging from stills, clips, and short documentaries for social media to support Converse and Siam Discovery’s integrated campaign to drive awareness and engagement for Future Lab.
Future Lab Documentary
Future Lab Event Film
Director: Arjarn Jin
Producer: Heather Kong
Executive Producer: Tavisrut Burapat
Production & Post-production: TSESER
Featuring:
40s & Shorties
TRK
YETI OUT
SMILE CLUB
AUNTY HAUS
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